Omnichannel experience

According to Wikipedia, Omnichannel is a cross-channel content strategy that organizations use to improve their user experience and drive better relationships with their audience across points of contact.

To Mango,  those points of contact are online and offline channel. Offline because you can go to any of our stores and online because you can navigate through our website or app, or receive an email announcing new campaign.

We have several points of contact and we want the user to feel there’s no differentiation between online and offline in order to improve experience and make customer journey easier helping him or her to be capable of any Mango management, letting us know how customers behave towards purchasing process in any of those points of contact.

In order to satisfy omnichannel experience one of the features we launched is customers can easily be identified in our stores through bar code. Customers can show their mobile screen, app or webiste mobile, and one of our staff member will be able to read bar code. Moreover, and only available on Android by now, customers can download this identifying card with bar code to their wallet like a ticket plane so they don’t have to launch the app of Mango to be identified.

Take a look the screen with bar code within the app and how you can download your identifying card to the wallet of your Android Smartphone.