New search page within marketplace
What is a marketplace?
Before new AI technology appeared to help artists to create content, one of the strategies of several content providers companies was to become a marketplace. And so was for Picsart.
A marketplace is a platform where vendors can come together to sell their products, services or assets like images and videos in the content creation industry to a customer base. Said in another way, a marketplace is a place where anyone can become a seller and a buyer. And the role of a marketplace owner is to bring together the right vendors and the right customers to drive sales while sellers have a place to gain visibility and sell their products, and the marketplace owner earns a commission from each sale.
What does PicsArt offer?
Picsart is a platform that provides users with a set of tools, features, and features such as AI photo effects, stickers, text overlays, and backgrounds to enhance their photos. And the idea was to allow users to create their own images, illustrations and stickers and upload them to the Picsart marketplace so they could sell and buy those assets.
And as you may guess, Picsart has different segments of users and customers. One of those segments are marketers. A marketer is a person who promotes an organization's products and services and contributes to the marketing strategy by creating assets such as Facebook ads, banners, Instagram stories and many more.
In order to create those kinds of assets marketers look for content within Picsart to find some inspiration. At Picsart you can look for and find content through browsing and typing within a search field. And thanks to a research we ran internally with our users, looking for content through a search field besides filtering by content type and by license type is the first option for marketers.
At Picsart we put customers top of mind so making sure marketers have the best search experience and they can find content assets was one of our priorities and the reason why we improved and updated the search page.
New search results page vs old search page
Besides the new, fresh and dynamic layout, with the new search page marketers can filter search results by content type (Images, illustrations and stickers), by license type and by color in order to guarantee they find the coolest assets that helps them to get inspired for their creations.
